Baseball fans can watch MLB postseason games and highlights on-demand via Joost

NEW YORK - Sept. 27, 2007 - Joost™ announced an exclusive partnership with MLB Advanced Media (MLBAM), the interactive media and Internet company of Major League Baseball, today. The agreement grants Joost the rights to make on-demand game broadcasts and highlight clips from the 2007 MLB postseason, including the World Series, and Daily Rewind, an MLB.com produced daily highlight program, available on its streaming video distribution platform to a global viewing audience.

"The baseball postseason, concluding with the World Series, truly embodies the greatest aspects of the game and engages an international audience," said Kenny Gersh, senior vice president, business development, MLB Advanced Media. "Our partnership with Joost allows us to continue to reach baseball's increasingly growing global fan base by providing them with free on-demand broadcasts of every game from the most dramatic and emotionally-charged month on the baseball calendar."

The Daily Rewind program, a 30-minute program that features highlights from all the championship action on and off the field, will be streamed on Joost domestically and internationally, outside of Japan, on a daily basis. In addition, within 24 hours of their initial airing, Joost will begin streaming games on-demand from the Division Series, League Championship Series and World Series around the world, outside of the U.S. and Japan. All games and shows will be available on Joost for one month.

Yvette Alberdingk Thijm, executive vice president of content strategy and acquisition for Joost, said, "Baseball brings friends and families together, and we have a unique opportunity to connect fans around the world on Joost while they watch these games and highlights on their time, on demand, online. This is a great partnership between Joost and MLBAM that will delight our users."

Founded by Janus Friis and Niklas Zennström, Joost combines the best of TV and the best of the Internet by offering viewers a full-screen audiovisual experience enhanced with the choice, control and flexibility of Web 2.0. Joost is the first online, global TV distribution platform, bringing together advertisers, content owners and viewers in an interactive, community-driven environment.

 

For more information or to sign up for Joost, please visit www.joost.com.