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NHK Joins Joost
Japanese Public Broadcaster to Begin Distributing Programming on Joost
LONDON AND TOKYO – JULY 9, 2008 – Nippon Hōsō Kyōkai (NHK), the sole Japanese public broadcaster, announced today that it will bring a selection of its program offerings to Joost™, the world’s first broadcast-quality Internet television service.
“NHK has been a powerhouse of Japanese broadcasting since its launch, and to have a public broadcaster at the forefront of digital distribution demonstrates their innovative outlook,” said Mike Volpi, chief executive officer, Joost. “This is a great opportunity and partnership for Joost; we’re able to expand our international footprint and give NHK the opportunity to introduce their brand of entertainment and news programming to people around the world.”
Through the deal, NHK will distribute a variety of news and entertainment programming on Joost. The first NHK show on Joost is the NHK world program “Newsline,” which Joost is distributing globally through the duration of this week’s G8 Summit in Japan. Beginning later this summer, other NHK shows on Joost will include “imagine-nation,” a weekly magazine program that focuses on Japanese culture, including the most popular comics, anime and games.
All of the NHK programs will be available free and on-demand via Joost’s P2P streaming technology. The NHK shows currently slated for distribution on Joost are available globally and in the English language.
About Joost
Founded by Janus Friis and Niklas Zennström, Joost brings video and social interaction together online. All of the video on Joost is professionally produced and streams on-demand to people around the world for free in a high-quality format. Today, Joost has more than 30,000 program elements, including more than 400 television series and 1,200 movie and short film titles. For more information, visit http://www.joost.com.
About NHK
NHK (Japan Broadcasting Corporation), Japan’s sole public broadcaster, introduced a radio service in 1925 and a television service in 1953. Within Japan, NHK operates five television channels and three radio services that provide a diverse range of programs, including news, education, and family entertainment. Internationally, NHK offers two TV channels and radio services under the NHK WORLD umbrella.
Posted by Kerry Vance on Jul 9, 08 | Permalink
